Behavioural Nudge or Technological Fudge? Yvonne Rogers


Nudging methods, derived from behavioral economics and social psychology, have become increasingly popular. But how effective are they and can technology be designed to exploit them? In this talk, Yvonne will describe our investigations into how decision environments can be restructured in innovative ways, using pervasive, ambient and wearable technologies to nudge behavior in ways that are desirable to the individual. Our goal is to help people make better-informed decisions in situ. Underlying all of this, however, is the nagging question of whether it is ethical, desirable or sustainable to be nudging people in a desired direction. Or, is it a case of technological fudging, where we may be covering over deeper problems?


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