Marketing Heidegger?


Marketing Heidegger?

“Being and Time is a difficult read. But for one business consultant  Heidegger’s classic holds plentiful clues to understanding the ‘deeper’ reality of marketplace behavior  which many modern firms have failed to grasp.  Today, how to break out of that Cartesian rut, and learn to love Heidegger for fun and a little more profit.”

Professor Taylor Carman Barnard College, Columbia University & Christian MadsbjergPartner, ReD Associates


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