Charisma among others means ‘a special magnetic charm or appeal’ according to Merriam-Webster Dictionary, and it comes from the Greek kharisma, ‘divine favour’ or ‘gift,’ from kharizesthai, ‘to favour,’ which comes from kharis, ‘grace’ or ‘favour.’ And now it is also the name of a new research network focusing on interdisciplinary consumer market studies. See the announcement below. You may notice that a lot of the people involved have been active at the intersection of economic sociology and science and technology studies (STS), which one of the organisers once described as the “‘new’ new economic sociology.’


We are pleased to announce that Charisma: Consumer Market Studies, a new online research network, is now live and can be accessed here:

In collaboration with CRESC and the Journal of Cultural Economy, the site acts as a resource hub and network for researchers interested in consumer markets. It features a range of material including news items, events and announcements, commentaries and working papers as well as photo essays and data visualisations. At the moment, this includes recent posts from Franck Cochoy, Bill Maurer, Paul Langley, Linsey McGoey, Daniel Weinbren, and Liz McFall.

Charisma takes a robustly interdisciplinary approach to consumer market research since we believe that properly understanding the mix of devices and desires that drive markets means being open to experimental, visual, digital, as well as more traditional techniques, methods, theories and perspectives.

We invite interested researchers to participate and contribute to the site. Charisma is designed to allow the production of content amongst a diverse range of participants. Members of the research network will be issued with an account enabling them to upload content ranging from publication or conference announcements, photos, blog entries or research briefs.

With this in mind, if you or your colleagues are interested in being part of this research network, please send a request to

Please feel free to distribute this email widely.

All the best,

The Charisma Team

Joe Deville, Goldsmiths, University of London
Liz McFall, Open University

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